I’ll have a shot of grumpy with that, please?

January 22, 2009

The last thing I want is a shot of grumpy with my coffee.

Dunkin Donuts often has grumpy employees. Not always, but often. Honeydew almost always has smiling, friendly people. Not always, but almost always.

I like DD coffee. Honeydew is OK, but I like DD. Still, given a choice, I’ll go to Honeydew before DD.

Don’t be putting a shot of grumpy in whatever you are selling.

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Ebooks

January 19, 2009

My ebook sales are doing well and may be picking up a bit. I’ve passed $500 in sales and while I’d rather that was $5,000.00 I’m not unhappy.

After extensive updating, I decided to raise the price. $9.95 was really too little, so I’ve bumped all of them to $19.95 with discounts for multiple purchases. Considering the length, quantity and quality of information, that price is still low.

I’m experimenting now with different sales pages for the most popular book. I want to see which draws the most sales over a month long period.


January Harbingers

January 12, 2009

Usually the first week of January brings a pile of checks – businesses wanting to pay off things at the end of the year to save on taxes.

That didn’t happen this year. First year ever for me..


Year End Money Flow

January 5, 2009

It’s the first week of January. In normal years, this is the time when lots of early payments come in – customers paying things at the end of 2008 so that they can take the tax deduction.. and if the envelope sits in the out basket for just a few days..

I wonder if it will be the same this year. Will I get as much paid up as I used to? Will the customers let the checks age a few more days before mailing them?

We’ll see.. I hope it’s not a bust because I paid off some things early too – anticipating that I’d have the cash flow to match. That might not work out..


E-Book Sales

January 4, 2009

My E-Books are doing well – running about $200.00 a month in sales.  I expect that to improve of course and one of the things I did to help that process was to hire Men With Pens to design three graphics that I can use as covers and on my website.  Those guys were very easy to work with and the price was very reasonable.  I really like the results and only refused two concepts before getting exactly what I had hoped for.

On the SEO front,  I noticed that these books hit the Google sweet spot for at least some of the phrases I wanted them to rank with, so I’m happy about that.

The graphics definitely improved click-thrus to the sales pages – easily four times more than what I was getting with text links, so I’m very happy about that investment.  Unfortunately, conversions haven’t risen proportionally. It’s only been a few days – could be too early to say, but I probably do need to do a better job on my sales copy..  oh well, there’s always something to work on, right?